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Designing content that connects

Hi, I'm Angela.
I turn complex ideas into clear, user-centered experiences.

Content Design Portfolio

UX & Copywriting

Content Design Portfolio

My Colleges Homescreen

Designing Clarity for the College Search

Using content design strategies, created a user-friendly feature that helped students organize and compare hundreds of colleges, turning a potentially stressful process into a clear, manageable experience that built confidence and drove feature adoption to 48%.

My Students Homescreen

Designing Clear Workflows for Busy Educators

Designed a feature that transformed a complex student-management workflow into a clear, guided experience, helping educators upload, invite, and engage with hundreds of students in minutes.

Approach

How I Think

Define content strategy based on user needs and business goals
Decide what to say, how to say it, and why users should care
Use company & audience insight to guide tone, voice, and decisions

How I Collaborate

Partner with product, design, and engineering from concept to launch
Drive alignment across teams to ensure consistent messaging
Bring clarity to complex decisions through strong content direction

How I Create

Craft UX writing and microcopy that guide users through key moments
Develop product and in-app messaging that drives clarity and action
Write across surfaces, from onboarding to feature experiences

How I Improve

Test and iterate to strengthen clarity, engagement, and adoption
Use data and feedback to refine content decisions
Continuously reduce friction and improve the user experience

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