Build and scale a cross-functional process for onboarding and engagement emails, partnering with product and marketing teams to reach students, educators, and parents.

Create targeted onboarding and lifecycle campaigns that guide users and support long-term engagement.

Manage workflows in Monday to streamline planning and execution.

Write and optimize dynamic, personalized emails across onboarding, product updates, and user experience touchpoints.

Reach more than 2.1 million students, educators, and parents.

Translated student data into clear, engaging web copy that helped grades 8–12 identify their college growth mindset.
Wrote dynamic email campaigns that introduced each mindset and encouraged deeper engagement.

Create engaging monthly newsletter content reaching more than 2.1 million students and parents.

Partner with marketing to design and refine a scalable newsletter template.

Write compelling copy that drives engagement through dynamic links to the Encourage app, social media, and blog content.

Write and edit feedback surveys to better understand how students and educators experience content.

Write clear, thoughtful questions that reveal what’s working, what’s confusing, and how easy it is to take action.

Review responses to spot patterns, gaps, and areas for improvement.

Use the user feedback to refine messaging within the educator and student apps, rather than relying on assumptions.

Continuously review content to create a clearer, more effective user experience.

​​​Crafted original video scripts for a range of audiences and use cases, including non-profit storytelling, in-app onboarding guides, and university marketing.

Researched and wrote long-form blog content (5,000+ words) designed to answer high-intent search queries.

Regularly achieved first-page Google rankings for keywords like “Ivy League Schools” and “UC Schools Ranked.”

Increased organic website traffic by 306% in nine months.

Developed compelling packaging copy for coffee and tea products, wine labels, and liquor

Helped brands capture attention, differentiate on shelves, and connect with consumers at the point of purchase.

Incorporate user feedback into clear, user-focused messaging across product experiences.

Write and refine email copy that communicates updates in an engaging, easy-to-understand way, aligned with the product voice.

Write and edit in-app pop-ups using Pendo to guide users, introduce a new feature, or remind them to complete an action.

Craft concise, clear messaging that helps users take action without interrupting their experience.

Align pop-ups with user behavior and product goals to ensure they feel relevant and timely.

Review engagement and interaction data to understand what’s working and what’s not.